Model Innovators Tradition Summit, Hosted by 7-Eleven and Chili’s
It is a hybrid occasion. Entry to our in-person programming is solely reserved for certified brand-side entrepreneurs and energetic paying sponsors, whereas our digital programming might be open to the general public.
9:00 AM
Welcome
George Felix, Chief Advertising Officer, Chili’s
Marissa Jarratt, Chief Advertising & Sustainability Officer, 7-Eleven
9:10 AM
Behind the Model with 7-Eleven
Marissa Eddings, Head of Promoting & Media, 7-Eleven
Mario Mijares, Head of Loyalty & Information Monetization, 7-Eleven
Stephanie Shaw, Senior Director, Communications, 7-Eleven
Moderated by: Michelle LeFevere, Gross sales Supervisor, Eating places Vertical, Snap Inc.
9:45 AM
From Consciousness to Affect: Tapping into Tradition to Construct Model Relevance & Lasting Loyalty
Oby Enyia, Head of Product Advertising – Wearables, Samsung Electronics America
Shray Joshi, Head of Digital & Technique, Wilde Chips
Sindhura Polasanapalli, Sr. Director, Model Advertising, Keurig Dr Pepper
10:20 AM
The Significance of Cultural Relevance
Luz Bickert, Director of Digital Promoting, Chili’s
Jesse Johnson, VP of Advertising, Chili’s
11:05 AM
Connecting with Group by way of Multicultural Advertising & Model Authenticity
Iris Diaz, Chief Advertising Officer, Dallas Mavericks
11:30 AM
Exploring Media Methods & Channels to Attain Shoppers
Moderated by: Simon Callan, Head of Partnerships, Influencers Cellular Advertising, Samsung Electronics America
12:15 PM
Fireplace Chat
Ciara Dilley, Vice President World Lay’s Model, PepsiCo
12:45 PM
Lunch
1:30 PM
Innovating in a Recessionary Surroundings
Aaron Heidebreicht, Chief Business Officer, Kaged
Madeleine Hummer, Director of Client Insights, Chili’s
Ginny Hundley, Senior Supervisor, Paid & Owned Media, Southwest Airways
Mary Ellen Scott, Director of Advertising, Chili’s
2:10 PM
Constructing Buyer Relationships to Drive Model Love
Alia Bedia, Common Supervisor, Steve Harvey’s L’Evate You
Nick Pluim, VP of Advertising & Client Engagement, Redbud Manufacturers
Moderated by: Tiffany Wilburn, SVP Advertising, TGI Fridays
2:50 PM
Dinner and a Film with Roku & Pizza Hut
Ben Chesterman, Senior Account Govt, Roku
Christina Pedison, Media Supervisor, Pizza Hut
3:30 PM
Fireplace Chat
Micky Ogando, Founder, Bakery
Nick Weiland, Chief Advertising Officer, Shiner Beer
4:00 PM
Learn how to Modernize Heritage Manufacturers for As we speak’s Client
George Felix, Chief Advertising Officer, Chili’s
