Founding father of Slater’s 50/50 grows ‘plug-and-play’ portfolio
Scott Slater is a believer in “plug-and-play” restaurant operation.
The longtime restaurateur who based, and later bought, the bacon-rich Slater’s 50/50 burger idea has been constructing a portfolio of manufacturers to show out the mannequin beneath the Apex Model Assortment.
Essentially, it’s about being opportunistic with actual property, stated Slater.
Earlier this 12 months, Apex launched a small out of doors meals corridor in San Diego referred to as Mission + Garnet, which options six of the group’s limited-service manufacturers, every with its personal menu and model identification. However the entire retailers are served by one kitchen, stated Slater.
“The cooks don’t even know the place it’s going. They only see the ticket and ship them out,” stated Slater.
Mission + Garnet is designed so if one of many retailers shouldn’t be working for the house, Apex can swap it out for an additional of the group’s 9 manufacturers that may work higher. There’s no want to vary any gear, simply discover new SKUs, he stated.
For instance, although Mission + Garnet opened in February, a sandwich idea referred to as Harvey Carver’s didn’t appear to catch on, Slater stated. So Apex in October changed the sandwich idea with Döner Döner Kebab Kitchen, a shawarma idea.
A signature dish at Döner Döner is a Kebab Krunchwrap, constructed within the model of a Taco Bell Crunchwrap however full of a selection of protein, za’atar chips, taziki and different choices. Given the meals corridor’s proximity to each the seashore and a number of other college campuses in San Diego, Slater felt the kebab idea would work higher.
After promoting Slater’s 50/50 in 2016 to Elite Restaurant Group, Slater began once more with the launch of the Spitfire (tacos) and Head Lettuce (salads) manufacturers in 2019, each of which are actually a part of the Apex portfolio.
The fourth Spitfire location is scheduled to open quickly in Boise, Idaho, and this one will likely be a full-service variation of the model with a drive-thru and tequila bar, he stated.
Apex is now seeking to franchise in California and Idaho. Potential franchisees would have the proper to function any of the 9 manufacturers and decide and select which is likely to be profitable, relying on what’s acceptable for the actual property, he stated.
Different ideas inside Apex embrace Earlybird Breakfast Burritos; Checkered Churros; Scotty Canine; Chickie Tendies; and Beefy Steve’s (burgers).
Individually (not a part of Apex), Slater additionally owns the idea bar Understory, which is a part of the gathering of eating places in Del Mar referred to as Sky Deck, which is form of a meals corridor, however with all full-service ideas.
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