Greenville Chinese language-American restaurateur works to vary panorama of ‘Chinese language meals’
Though she is from Canton, Ohio, she holds robust to her Chinese language-American roots, following within the footsteps of her mother and father and grandparents, regardless of them wanting to remain within the engineering discipline. Earlier than Sum Bar, Neoh was working at a company in engineering gross sales and advertising and marketing.
Neoh is first-generation American. Her father grew up in Malaysia (Chinese language Malaysian), so she has a powerful tie to her Southeast Asian roots as effectively.
Neoh and her enterprise accomplice dedicated to the thought of opening a night dim sum and cocktail bar.
From there, Sum Bar was born.
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“Dim sum in America is nice as a result of it is genuine in its dishes and an fulfilling shared expertise,” stated Neoh. “That is what drew me to dim sum because the core of Sum Bar: the communal side, authenticity, and the comforting dishes. My authentic objective was to current Chinese language delicacies in my Asian-American perspective versus what folks may assume Chinese language delicacies is (takeout, crimson and gold, fried, candy and bitter hen). There is not any hurt or disgrace in Chinese language takeout eating places. Nonetheless, it is necessary for People to acknowledge the distinction between American Chinese language meals and Chinese language meals. At Sum Bar we now have the privilege of serving dishes we might wish to serve and the way we might wish to serve them.”
After surveying folks and dozens of pop-ups, Neoh stated they discovered the brick-and-mortar location at 307 E. Washington St. in downtown Greenville, and he or she give up her full-time job to give attention to Sum Bar.
“It was a sort sufficient job however took away from my actual ardour of working and connecting with folks,” Neoh stated. “The restaurant business permits me to remain near the neighborhood in an intimate means. What’s extra intimate than meals and storytelling? Thanks, Greenville, for giving me that chance. Greenville as a metropolis is a phenomenal rising panorama filled with power. It felt like the suitable place and the suitable time for dim sum in Greenville. We weren’t in search of a particular space however knew we might realize it was proper once we noticed it.”
Although Sum Bar has been open lower than a 12 months, it has gained lots of traction and buzz, and constructive suggestions from the neighborhood, she stated.
“Seeing the floor-to-ceiling glass home windows and the shared out of doors space was nice,” stated Neoh. “The owner, David Stone of Stone Household Properties, had/has such a imaginative and prescient for the property and the expansion of town of Greenville. We knew it was the proper match. We love the downtown space for its walkability and the liveliness that comes with its occasions and folks. Right here we’re two years later with a totally stocked bar and prepared for the bustling vacation season.”
Over the past 9 months, Neoh stated they’ve made main enhancements and are happy with the place they stand in the present day.
“We have now a implausible staff that cares in regards to the visitors, new and returning. Our meals menu could appear small, however there are fixed rotational objects and specials that we’re excited to share,” stated Neoh. “Holding the menu tighter permits us to execute to one of the best of our skills. Given that every one our dishes are made in home and all dumplings are hand-wrapped, we take pleasure in serving the best high quality dim sum to our prospects.”
The recommendation Neoh has for aspiring restaurateurs is to guide with vulnerability, to be open and sincere about your strengths and weaknesses to your companions, staff members and friends.
“The extra help you possibly can garner the higher, as a result of this can be a tough and consuming business,” she stated. “The considered being on an island through the startup interval ought to encourage you to guide with authenticity slightly than ego. I attribute all our success to the generosity and expertise of all these round me. There’s not a single a part of the restaurant that I constructed totally by myself. My staff members, particularly, know the place I fall brief, and I belief that they’ll fill within the cracks.”
When requested if there any plans to open extra places presently, Neoh stated, for now, they’re placing all their efforts into development, increasing their menu, and persevering with to create distinctive eating experiences.
“Our important objective is to supply the very best eating expertise,” she stated. “We encourage our visitors to experiment and check out one thing new. If it is not their cup of tea, we’re comfortable to pivot and ensure they do discover one thing they like. This goes for meals and cocktails. The thought is to discover and join. Thanks for giving us the possibility to try this.”