Inside Mercado González, a Mexican Meals Wonderland in Costa Mesa
Is there something extra timeless than a Mexican mercado?
Stroll by means of one and see massive burlap sacks piled excessive with wrinkled, shiny chiles secos whereas the nutty scent of nixtamal mingles with tropical fruit. Convivial comedor house owners bark to potential diners, pitching their regional specialties. East LA’s El Mercadito, Lynwood’s Plaza Mexico, and the Alameda Swap Meet are three such mercados which have served Angelenos for many years. However the brand new Mercado González by Northgate González in Costa Mesa, which opens on November 17, has captured the complete mercado expertise like none earlier than, converging groceries with high quality eating by means of participating meals stalls and even a full-service restaurant by two of LA’s most profitable operators.
The brand new eating vacation spot stands out as the boldest mission but from the Mexican grocery store chain based by Don Miguel and Doña Teresa González, which spans 43 markets throughout 4 Southern California counties. Mercado González takes inspiration from Mercado de Coyoacán in Mexico Metropolis (CDMX), Centro de Abastos in Guadalajara, and the 129-year-old Mercado Benito Juárez in Oaxaca de Juárez, amongst others. Undertaking supervisor Joshua González put collectively an eye catching format of stalls, produce kiosks, and different lined indoor market cubicles which might be individually curated and etched with vivid, sunny logos in opposition to pastel backdrops. Muralist Claudio Limón is accountable for the festive, joyful Mexican spirit that permeates the market inside and outside.
The benefit of a mercado erected within the trendy period — reminiscent of CDMX’s Mercado Roma — is accessibility. Mercado González has stripped away chilly, indifferent aisles in favor of an open flooring plan wherein the pan dulces from panaderia, the new tortillas from the tortilleria, the sweets from the dulceria, and enormous picket crates teeming with dry bean varieties are all vying for consumers’ consideration. The aguas frescas stand boasts old-timey slogans like “Las Mejores Frutas de La Temporada” (one of the best seasonal fruit). Stroll round and shortly sufficient the urge to snack on antojitos will lead prospects to the comedores. That is the place Mercado González stands above all others, showcasing a group of Mexican eateries from Jalisco, CDMX, Sinaloa, and even the well-known Churreria El Moro.
Native stars Chiva Torta by the Albarran household serves spicy tortas ahogadas, whereas Japanese-Peruvian chef Luis Uechi does standard Mexican-style sushi at Sushi El Sinaloense. The Zenteno household has given their blessing to Rodolfo Zenteno and Jesse Fernandez, sons of the founders of Tacos Los Güichos, to open their very own taquería primarily based on the household’s signature al pastor. Don Miguel, a carnitas spot that pays homage to the Northgate González founder; Las Cazuelas guisados; and Mariscos El Pariente, are operated by Mercado González, with menus created from market components. In all, greater than 20 puestos supply regional meals reflecting the breadth of Mexican tradition within the larger Los Angeles space.
For a extra full-service Mexican eating expertise, Maizano and Entre Nos, the brand new restaurant and bar from Gruppo Apapacho, the restaurateurs behind LA Cha Cha Chá, Loreto, and Za Za Za, is accessible by means of a glass turnstile door alongside the comedores. The masa-centric menu options trendy, but inexpensive antojitos, and a Mexican haute delicacies method to tlacoyos, mole negro, and cochinita pibil utilizing contemporary masa from Tortilleria La González. The restaurant and 6,000-square-foot bar draw from such Mexican states as Puebla, Oaxaca, and Yucatán for menu gadgets, situated inside Mercado González.
Since 1980, Northgate González has developed from a grocery retailer serving LA’s Latino group to 1 servicing waves of immigrants from Mexico and different Latin American nations. Mercado González seems to be to the long run as a contemporary mannequin that has the potential to enter non-Latino neighborhoods, providing the festive romanticism of the Mexican mercado as leisure. It’s an escape from the frequent grocery store run. It’s additionally an thrilling innovation for the regional Mexican-owned model that would make Mercado González a nationwide title.
Gonzalez Market opens right now at 2300 Harbor Boulevard, Costa Mesa, CA, 92626 with hours from 6 a.m. to 11 p.m. every day. The working hours of every of the distributors range.