Den Berk Délice expects to have a aggressive product with its seedless snack bell peppers. These just lately gained the award for Finest Product of the Yr within the Fruit and Vegetable class in Belgium and the Netherlands. The Belgian firm gained the identical award two years in the past with Yoom.
“You should have good merchandise in your arsenal. I feel we have undoubtedly succeeded with these snack bell peppers,” begins Loes Van der Velden. Den Berk Délice began with that a number of years in the past. “We have all the time specialised in tomatoes, which remains to be the principle focus. Nonetheless, we’re all the time on the lookout for improvements that add worth to the vegetable world. In 2020, a seedless bell pepper entered the market. It is ideally grown between tomatoes as a result of the bell pepper seeds then cannot cross-pollinate. We determined to provide it a go.”
“We ran numerous exams, and it rapidly grew to become clear that the take a look at panels and our purchasers beloved it. Relating to ease of use and taste, it is a very fascinating product for the snack phase, which we’re betting on on a big scale. We, thus, more and more expanded it within the following years. We have been cultivating it successfully for the retail marketplace for about two years and doubled our acreage final 12 months. So, it is turning into an even bigger and greater product inside our vary,” says Loes.
In Den Berk Délice’s seek for improvements, taste stays paramount. “Good taste is important; in any other case, even when the product has an incredible story, it will not promote.”
“These snack bell peppers have a brix worth that we have by no means actually seen. Not even in tomatoes,” Loes admits.
“That is the principle purpose we’re betting on this product. The candy, juicy snack bell pepper matches completely into our dimension vary. That, and that it has no seeds, makes it the perfect snack vegetable, which ought to entice individuals to eat wholesome.”
The corporate sees that the snack phase is the a part of the market that has been rising tremendously in recent times, in response to Loes. “One in all our objectives is to get everybody consuming more healthy. Whether or not that is throughout meals or snacking at different occasions of the day. Demand for our snack tomato and the Miss Good has just lately risen exponentially. The cold and warm preparations vary is a rising phase, and we consider we are able to develop that with different merchandise, just like the seedless snack bell peppers,” she says.
“To compete with unhealthy snacks, you need to have all kinds of good merchandise. So we’re continually innovating, not essentially relating to costs, however within the tomato and bell pepper assortments. We take a look at at the very least 200 differing kinds yearly. That does not all the time result in something, however occasionally, you discover a gem. That is how we wish to reply to a continually evolving market – discovering merchandise that may add worth.”
Tomato cultivation faces many challenges, and today, danger spreading just isn’t a luxurious. “We, like many, have had issues with virus strain,” says Van der Velden. “Thankfully, we now have a resistant Miss Good tomato. That is one of many merchandise we wager on probably the most and have nice religion in.”
“With that selection, we are able to now maintain farming usually and guarantee retailers that we are able to proceed supplying them year-round. It is great that peace and continuity have returned. Additionally, with the seedless snack bell pepper, we have added to our snack vary. We’re as soon as once more enormously assured concerning the future,” Loes concludes.
For extra data:
Loes Van der Velden
The Berk Délice
Electronic mail: firstname.lastname@example.org