Whataburger can have a unique have a look at a Colorado location

In Texas, Whataburger is a haven for a greasy bagged meal after a soccer sport or evening out partying. However in Colorado, the burger chain is making an attempt its hand at a web site that appears simply barely extra posh than the no-frills, drive-thru eating places Texans have come to anticipate.

In Monument, Colorado, south of Denver, a brand new Whataburger can have an outside eating space full with a turf yard meant to host stay music and group gatherings. The restaurant broke floor final week and is anticipated to open with a double drive-thru subsequent 12 months on Fats Tire Drive, close to a vet’s workplace and a liquor and vape retailer.

Whataburger is upping its fashion and differentiating itself from different quick meals opponents close by similar to Taco Bell and Arby’s.

William Tamminga, proprietor of the situation’s franchisee, BurgerWorks Colorado, mentioned the out of doors eating space is “setting a brand new customary for the model.”

“We’re keen to remodel this location right into a vibrant gathering place, providing contemporary, daring flavors alongside a heat, inviting area that actually fosters group spirit and extraordinary hospitality,” Tamminga mentioned.

The situation will nonetheless have the model’s basic inside together with customized murals. The outside can have Whataburger’s signature orange and white, and in addition characteristic corten metallic “to mix in with Monument’s rustic attraction,” Whataburger mentioned in a information launch.

Whataburger says it has stayed near its roots whereas sustaining a 14-state footprint. Nonetheless, this isn’t the primary time it has strayed from its typical look. The Bellmead, Texas, Whataburger shocked Texans when the brand new look dropped. At a Whataburger close to the College of Alabama in Tuscaloosa, the restaurant ditched the orange and white stripes for its exterior to suit aesthetic necessities within the space, although some had guessed it was carried out to help the college’s soccer staff.

Tamminga says BurgerWorks appears ahead to “introducing the Whataburger expertise to our buddies in Monument.” However except that journey occurs at 3 a.m. with a 45-minute wait within the drive-thru, many Texans may not discover it to be a real “Whataburger expertise.”