Chili’s Goes Again to the ’90s With Boyz II Males to Create New Model of the Model’s Iconic Child Again Ribs Jingle

The fan-favorite grill and bar has partnered with probably the most fashionable teams from the ’90s to create a brand new model of its jingle

DALLAS, Nov. 14, 2023 /PRNewswire/ — I need my child again, child again, child again… everyone knows the way it begins and now, it is caught in your head. To have a good time this well-known Chili’s jingle greater than 25 years after it entered the zeitgeist, Boyz II Males immediately launched their very own rendition of the jingle aptly titled “I Need My Child Again.” The group’s harmonizing abilities led many to imagine they have been the unique vocalists of the jingle, so lastly, Boyz II Males bought an opportunity to provide the unique a clean ’90s-inspired makeover.

“The unique Child Again Ribs Jingle and our fourth studio album Evolution have been each launched in 1997. This was an unexpected connection that bonded us to Chili’s and the jingle that yr,” mentioned Boyz II Males. “It feels pure for us to re-release the Child Again Ribs Jingle and pay homage to Chili’s legendary menu merchandise in a nostalgic manner. We’re excited for our and Chili’s followers to have ‘I Wany My Child Again’ replaying of their minds for yet one more decade.”

The jingle serves as the premise for ads that can run throughout streaming providers, on-line and social media all through November. As well as, followers are inspired to make use of the ‘Duet’ function on TikTok so as to add their very own aptitude to the jingle or add it to their favourite playlist on Spotify. For these seeking to get their palms on a chunk of historical past, a limited-edition vinyl — that includes the Boyz II Males model of the jingle — and a ’90s-inspired Boyz II Males tour t-shirt can be found for buy by way of the Chili’s On-line Merch store.

“We’re embracing our historical past and the issues that make Chili’s such a beloved model,” mentioned Chili’s Chief Advertising Officer, George Felix. “This reboot is definitely a part of that push as we’re paying respect to the unique jingle whereas having Boyz II Males lend it their Grammy-winning sound. We won’t wait to observe our followers make their very own variations of the jingle on TikTok!”

Hearken to the jingle on YouTube or the Chili’s Spotify web page. Study extra in regards to the marketing campaign at chilis.com/ribs.

About Chili’s® Grill & Bar
Hello, welcome to Chili’s! We’re a frontrunner within the informal eating trade and the flagship model of dallas-based Brinker Worldwide, Inc. (NYSE: EAT). We’re identified for our massive mouth burgers, Rooster Crispers, full-on scorching fajitas and hand-shaken margaritas. We take our meals critically – however not ourselves – as a result of eating out ought to really feel like a celebration even when there’s nothing to have a good time. Our ardour is making everybody really feel particular, and day by day, our ChiliHeads make it their job to unfold #ChilisLove throughout our greater than 1,600 eating places in 29 nations and two territories. And Chili’s cares. We host native Give Again Occasions to help youngsters, schooling and starvation and have raised greater than $100 million benefiting St. Jude Youngsters’s Analysis Hospital by way of beneficiant Visitor donations. Discover extra details about us at chilis.com, comply with us on Twitter or Instagram, like us on Fb or be a part of us on TikTok.

SOURCE Chili’s Grill & Bar

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